Downtown Digest News

Downtown Digest provides the same high-quality information available in Downtown Idea Exchange in a brief email format. You may read past issues in chronological order and search for key topics. Free sign up is required.


Quantifying Event Benefits

October 15, 2013 An effective, accurate survey can help demonstrate the economic boost brought to city centers during downtown festivals and events. Having those numbers in hand can help event producers defend budgets, attain funding, and quell objections from those who think downtown events are too disruptive. This month in Downtown Promotion Reporter newsletter, Patrick…To read more — login/sign up

 

Homegrown Event Creates Buzz, Builds Business

June 17, 2013 Having a multitude of great dining venues downtown only benefits the city center if people know about them, and visit them. To spotlight the vibrant downtown dining scene in Elgin, IL, the Downtown Neighborhood Association launched an annual Downtown Madness campaign. Much like the National Collegiate Athletic Association's March Madness basketball tournament,…To read more — login/sign up