Downtown Digest News • Web Extras
Hiring local (micro) influencers can drive tourism, increase foot traffic, and build the downtown brand. Because followers trust local creators, their recommendations translate into highly engaged audiences that are primed to visit restaurants, shops, and downtown events. A handful of micro-influencers who reach a few thousand people in meaningful ways can have a big impact…Continue reading
Holiday activities transform commercial districts into vibrant destinations, encouraging residents to shop, dine, and spend locally. Some of the most important elements in a holiday celebration are festive decorations, enticing shop windows, and a wide range of unique and tempting gifts. To fill vacant storefronts and add to the range of holiday shopping, many downtowns…Continue reading
Eleven major cities in the United States are hosting FIFA World Cup matches during June and July, and downtown leaders are taking advantage of the excitement from both locals and waves of free-spending visitors. Eight matches are scheduled to be contested at MetLife Stadium in Newark, NJ, where the Newark Downtown Alliance is promoting more…Continue reading
One of the largest cities in the world is focusing on small businesses. New York City created the position of Mom and Pop Czar in April. The goal is to help small businesses navigate city government and get the support they need not only to stay open, but also to grow. "Mom-and-pop businesses give every…Continue reading
Self-guided tours can be a powerful, low-cost, and long-lasting way to get more feet on the street downtown. From food trails to art walks, they encourage exploration, support local businesses, and help visitors and residents see the city center in a new way. Digital passports, stamp cards, or app-based check-ins turn these trails into fun…Continue reading
In April 2024, the economic development department in Surprise, AZ, put out a spoof video calling for Whole Foods Market to open a location in the city. Surprise’s lighthearted video imagined a kale shortage in the Phoenix suburb. Featuring an appearance by the mayor and fake news coverage, the spoof used humor to create buzz while pitching…Continue reading
In suburbs around the country, data centers have become a point of contention. But for downtown leaders struggling to fill empty buildings, they could provide a welcome source of new tenants and a boost in property values. Downtown data centers are much smaller than centers being pitched or built in the suburbs. But they command…Continue reading
A 1905 building in downtown Ripon, WI, was set to be torn down and replaced with a surface parking lot. The historic space had been empty for years, and the building was problematic because of a mold infestation and structural issues. Instead of adding parking, the City of Ripon, the local Main Street program, and…Continue reading
In April, the Flatiron NoMad Partnership in New York City notified BID members of an upcoming film shoot in the district. The BID has been the site of several movie and TV productions in recent years. Filming a movie downtown can bring significant economic, cultural, and promotional benefits, often injecting substantial revenue into local businesses…Continue reading
Lighter, Quicker, Cheaper (LQC) placemaking projects are low-cost, short-term, and often temporary installations that can quickly improve a space before investing in permanent solutions. The term, coined over 40 years ago, continues to influence downtown development with projects ranging from quick low-cost approaches to pedestrian safety to creating green gathering spaces when and where they…Continue reading
In 2025, the City of Oakland Park, FL, moved from its long-time city hall location into leased space in a new downtown office building. The move provided the city with both modern office space and an opportunity to bring new housing downtown. The building is being demolished to make way for 311 apartments, with 10…Continue reading
In Montpelier, VT, the downtown is recovering from a natural disaster that struck more than two years ago. One linchpin of the rebound is the illumination of 10 downtown bridges over the river that inundated the city. Beyond the lights themselves, downtown leaders worked to establish a new identity for the capital city as The…Continue reading
