Steady Stream of Small Improvements Drives Downtown Turnaround

February 25, 2021
When Evan Kaufman became executive director of the Hopewell Downtown Partnership a decade ago, the small city’s core was struggling. The neglected downtown of Hopewell, VA, was filled with rundown buildings. Food options were sparse, and locals didn’t think downtown was safe. "In Hopewell, it was beyond downhill," Kaufman recalls. "It had already passed the…Continue reading


Public Art, Storytelling Part of Award-Winning Branding Program

January 29, 2021
Skeptics think of downtown Bridgeport as a treacherous place. The Bridgeport Downtown Special Services District has a different perspective. It sees downtown Bridgeport, CT, as "friendly," "flourishing," and "eclectic." To underscore that image, the district launched Colorful Bridgeport, a branding and marketing program that pitches the district as a vibrant place to live, work, and…Continue reading


The Year in Downtown Revitalization, 24 Posts and Counting

January 14, 2021
Over the past 12 months, Downtown Digest has highlighted dozens of examples of downtown leaders responding to the pandemic. But, that's not all. We've also covered parking management, attracting downtown residents, streetscape improvements, grant funding, and much more. If you’ve missed any posts during this hectic year, they are online now. You’ll even find our…Continue reading


Shared Commercial Kitchens Support Start-Ups, Fill Vacant Space

December 30, 2020
The coronavirus recession has devastated independent restaurateurs, but it hasn’t stopped the spread of commercial kitchens, those facilities that serve as co-working spaces for food truck operators, caterers, and other food producers. Commercial kitchens are coming to downtown Orangeburg, SC, Oak Creek, WI, and other locations. In Oak Creek, a restaurant that didn’t survive the…Continue reading


City Uses Consumer Marketing to Keep Downtown Active

December 10, 2020
In Chandler, AZ, city officials are combating the coronavirus downturn by marketing local businesses to consumers. The "I Choose Chandler" video reminds viewers that the city’s restaurants, gyms, clothing boutiques, and barbershops are open for business. The spot takes a subtle dig at online retailers, and the campaign urges local residents to support their neighbors. Part of…Continue reading