City Uses Consumer Marketing to Keep Downtown Active
December 10, 2020
In Chandler, AZ, city officials are combating the coronavirus downturn by marketing local businesses to consumers. The "I Choose Chandler" video reminds viewers that the city’s restaurants, gyms, clothing boutiques, and barbershops are open for business. The spot takes a subtle dig at online retailers, and the campaign urges local residents to support their neighbors. Part of…Continue reading