A week-long celebration of fashion in Philadelphia, PA, is promoted with Random Acts of Fashion, which take place on city streets and on social-media platforms. The creative promotions includes:
- Ambush makeovers for four individuals in the weeks leading up to fashion week. The makeover winners are “revealed” on the local morning talk show.
- Remote Red Carpet, which features a series of pop-up red carpet backdrops where the public can pose and have their photographs taken. Those photographed may then visit the event’s Facebook page to tag themselves and their friends.
- Own It contest, during which retailers tag hot items throughout the store with “Own It” signage. Hints about locations of Own It items are posted on the event’s social media platforms. Shoppers who locate and photograph the tagged items, and then post photos on the event’s Facebook page or Twitter account are entered for a chance to win the item in their photograph.
The full article appeared in our print edition. To always get the full story, read Downtown Idea Exchange.