Annual Festival Transformed

For the past 19 years, people have flocked to the annual Blueberry Festival in downtown Marquette, MI. The summertime favorite features sidewalk sales, food vendors, crafts, blueberry specials, pony rides, children’s activities, and inflatables.

For 2020, the event was transformed from Blueberry Fest to Blueberry Quest. Starting the morning of Friday, July 31, 20 “blueberry” rocks were hidden outside around downtown in the traditional Blueberry Festival area.

When the rocks were found, the lucky searcher received a $20 gift certificate to a downtown Marquette business. Each rock had a code on it with instructions on how to claim a gift certificate.

The event ran until midnight on Sunday, August 2. But all of the prizes were claimed by Friday afternoon.

More on downtowns adjusting to social distancing guidelines appears in the September issue of Downtown Idea Exchange. Click to learn more about Downtown Idea Exchange and other resources for revitalizing downtowns and commercial corridors.

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