Downtown bolsters retail base with free delivery service, referral fees
January 1, 2024
In Iowa City, IA (est. pop. 75,231), the Iowa City Downtown District is testing novel ways to serve existing merchants and recruit new ones. In one successful strategy, the Downtown District runs its own delivery service. It leases a vehicle and pays a driver, and deliveries are free from downtown merchants to customers within a…To read more — login/subscribe