Downtown Idea Exchange, March 2026
March 1, 2026
- Business incubator program gives startups access to non-traditional spaces
- ‘Time to move’ campaigns attract new residents
- Downtown hopes to build its own Central Park under interstate
- City deregulates to attract tenants
- America’s downtowns celebrate 250th anniversary
- Idea Exchange
Jefferson, IA (est. pop. 4,164), might be a tiny town in a struggling rural region. Even so, it’s accomplishing big things. In one innovation, Jefferson Matters, the city’s nonprofit Main Street organization, has commissioned four rooftop murals with a fifth on the way. Why paint on rooftops in a downtown filled with two-story buildings? The…
Third Street Promenade digital display simulation. Struggling with a financial shortfall, the City Council in Santa Monica, CA (est. pop. 89,939), is taking dramatic action: It agreed to allow up to 16 digital billboards downtown. The signs could span 1,000 square feet each and remain in place for 30 years, Santa Monica Lookout reports.…
A safe streets project in Columbus, OH (est. pop. 909,074), shows how cities can reduce injuries and fatalities. In November 2024, the City of Columbus used Safe Streets and Roads for All (SS4A) funding to install a demonstration project on a two-mile portion of East Broad Street. Broad Street is on the City’s Vision Zero…
Drive through replaced with gathering space In the heart of Neenah, WI, an unused bank drive through is being converted into a new public space called, Alta Alley. The transformation is funded by a $33,000 grant from the Wisconsin Economic Development Corporation. The project is a partnership between Alta Resources, the nonprofit Future Neenah, and…
For nearly a decade, Gallup, NM (est. pop. 21,333), has been building an arts district. Now those efforts are being rewarded with solid results. Gallup’s ArtsCrawl events once drew hundreds; now thousands come out. Downtown vacancy rates are down, investment is up. And Gallup’s Coal Avenue Commons project won a Placemaking Award from the New…
Across the U.S., a small but growing number of cities is targeting a familiar symbol of suburban sprawl: the drive-through lane. Once considered a standard amenity for fast-food restaurants, banks, and pharmacies, drive-throughs are increasingly seen as obstacles to walkable downtowns, safer streets, and climate goals. In response, some municipalities now prohibit or limit new…
