Downtown Idea Exchange

Each month downtown leaders turn to Downtown Idea Exchange for practical news reports, how-to information, and hundreds of real-world examples of how downtowns are growing and prospering.

 


Highly targeted retail recruitment attracts Whole Foods Market

June 1, 2026
In April 2024, the economic development department in Surprise, AZ (est. pop. 167,569), put out a spoof video calling for Whole Foods Market to open a location inthe city. The #KaleEmergency spot, posted on April Fool's Day, proved so unique that it won an honor in the annual Excellence Awards from the International EconomicDevelopment Council.…To read more — login/subscribe

 

Festival street at heart of downtown revitalization

June 1, 2026
Puyallup, WA (est. pop. 42,746), is converting an underused downtown thoroughfare into a "festival street." The street will be redesigned to enhance pedestrian safety, improve accessibility, and create a flexible space that can be temporarily closed for special events and activities. Like many festival streets, it will have a curbless design incorporating decorative pavement, street…To read more — login/subscribe

 

To create a sense of place, downtown uses mural projects large and small

May 1, 2026
A 90-foot mural spans the library’s facade in downtown Worcester, MA. In Worcester, MA (est. pop. 211,289), public art installations have reshaped downtown. One example is hard to miss — it’s a massive mural decorating the library building. The others are much smaller — they’re colorful additions to Worcester’s stormwater drainage system. They urge residents…To read more — login/subscribe

 

Downtown turns things around with physical improvements, business plan competition

May 1, 2026
A decade ago, downtown Wytheville, VA (est. pop. 8,202), was struggling. Vacancies were 42 percent in 2014. However, Wytheville has embarked on a remarkable turnaround. Vacancy is just 4 percent now, and the town was named one of the nation’s three Great American Main Street Awards honorees for 2026. “Downtown Wytheville exemplifies the power of…To read more — login/subscribe