Downtowns use recurring events to drive traffic
October 1, 2025
Weekly farmers market in Madison, WI. Large festivals may attract massive crowds, but they tend to be concentrated in short bursts. The big annual event might let downtown shine for one weekend, but what happens when the event is over? Smaller, recurring events address this challenge by providing reasons for visitors to return downtown week…To read more — login/subscribe
Keeping dollars downtown with gift cards Downtown groups often promote custom gift cards. These cards function like traditional gift cards but are designed specifically to be spent at participating businesses within a downtown, ensuring that money stays local. Some downtowns will even offer a small incentive. For example, when Fredricksburg (VA) Main Street launched its…
Participants consider the options for public art. Aspen, CO (est. pop. 6,862), is famous for its ski slopes and its high-priced real estate. Now, the small city is trying to make a mark as a hub of public art. This year the city launched Aspen Public Art, an initiative designed to enliven public spaces with…
Residents work to slow traffic in their neighborhoods. Tactical urbanism was once an edgy concept. It called for urban guerillas to ignore the usual bureaucracy and take matters into their own hands with pop-up attractions and hastily installed public art. Turns out the idea was so good that major cities are making tactical urbanism part…
Hoboken, NJ (est. pop. 59149), is awash in public art. One of the city’s most popular programs is the summertime event known as Through the Windows Art Walk, which transforms much of the downtown into a vibrant art gallery. Visitors are invited to stroll through downtown and to scan QR codes on storefront stickers to…
Since 2023, Maryville, MO (est. pop. 10,556), has used a Saturday morning farmer’s market to boost downtown vibrancy and support local entrepreneurs. “Past attempts to organize a farmers market struggled with location, engagement, and long-term vision. Downtown had a low vacancy rate but needed to generate more foot traffic,” DeAnn Davison, executive director of Downtown…
Night markets are coming alive after dusk in cities across North America. These bustling open-air markets originated in Asia, where they became a fundamental part of urban nightlife. Today, they are expanding to North America particularly in cities with diverse immigrant populations. These new night markets showcase everything from global cuisine and local crafts to…