Downtown Idea Exchange

Each month downtown leaders turn to Downtown Idea Exchange for practical news reports, how-to information, and hundreds of real-world examples of how downtowns are growing and prospering.

 


‘Time to move’ campaigns attract new residents

March 1, 2026
In Regina, Saskatchewan (est. pop. 226,404), a marketing campaign aims to lure transplants from more expensive parts of Canada. In Rockford, IL (est. pop. 147,521), holiday billboards urge those who’ve moved away to come home. In Greensboro, NC (est. pop. 307,372), the city is dispelling its “Greens-boring” moniker and trying to bring back former residents.…To read more — login/subscribe

 

Downtown hopes to build its own Central Park under interstate

March 1, 2026
Rendering of The Canopy, Orlando, FL. City officials in Orlando, FL (est. pop. 334,871), in February approved $160 million in bonds to fund a variety of downtown construction projects aimed at boosting walkability and attracting new investment to the area. The upgrades include revamping an uninviting area under Interstate 4, which runs through downtown. The…To read more — login/subscribe

 

City deregulates to attract tenants

March 1, 2026
Seeking to fill vacant commercial spaces as quickly as possible, the city commission in Miami Beach, FL (est. pop. 83,264), in February unanimously approved an ordinance that slashes red tape for restaurants and other tenants. “We’re temporarily deregulating and streamlining approvals to make it easier for live entertainment and quality restaurants to make a comeback…To read more — login/subscribe

 

America’s downtowns celebrate 250th anniversary

March 1, 2026
This year, cities and towns across the United States are celebrating the 250th anniversary (Semiquincentennial) of the Declaration of Independence. There will be a yearlong series of events and activities including historical reenactments, parades, festivals, concerts, and educational exhibits. As the lead organizer for the event, America250 has set a goal of “350 by 250,”…To read more — login/subscribe

 

Idea Exchange

March 1, 2026
Ambassadors ensure participation in engagement efforts  The goal of the Clarkston Greenway Feasibility Study was to develop new pathways connecting parks, green spaces, and popular destinations to make it easier for residents and visitors to move around the City of Clarkston, GA. One of the challenges facing the project team was ensuring input from the…To read more — login/subscribe

 

Rooftop murals, dozens of building restorations drive small city’s success

February 1, 2026
Jefferson, IA (est. pop. 4,164), might be a tiny town in a struggling rural region. Even so, it’s accomplishing big things. In one innovation, Jefferson Matters, the city’s nonprofit Main Street organization, has commissioned four rooftop murals with a fifth on the way. Why paint on rooftops in a downtown filled with two-story buildings? The…To read more — login/subscribe

 

Business retention program pays dividends

February 1, 2026
Recruiting splashy new businesses to town might get all the glory, but there’s real value in keeping existing tenants downtown. That’s the philosophy in South Boston, VA (est. pop. 7,896). In 2023, Destination Downtown South Boston won a $100,000 Virginia Business District Resurgence Grant from the Virginia Department of Housing and Community Development.  The money…To read more — login/subscribe

 

In need of revenue, city agrees to digital downtown billboards

February 1, 2026
  Third Street Promenade digital display simulation. Struggling with a financial shortfall, the City Council in Santa Monica, CA (est. pop. 89,939), is taking dramatic action: It agreed to allow up to 16 digital billboards downtown. The signs could span 1,000 square feet each and remain in place for 30 years, Santa Monica Lookout reports.…To read more — login/subscribe