Downtown Idea Exchange

Each month downtown leaders turn to Downtown Idea Exchange for practical news reports, how-to information, and hundreds of real-world examples of how downtowns are growing and prospering.

 


Rooftop murals, dozens of building restorations drive small city’s success

February 1, 2026
Jefferson, IA (est. pop. 4,164), might be a tiny town in a struggling rural region. Even so, it’s accomplishing big things. In one innovation, Jefferson Matters, the city’s nonprofit Main Street organization, has commissioned four rooftop murals with a fifth on the way. Why paint on rooftops in a downtown filled with two-story buildings? The…To read more — login/subscribe

 

Business retention program pays dividends

February 1, 2026
Recruiting splashy new businesses to town might get all the glory, but there’s real value in keeping existing tenants downtown. That’s the philosophy in South Boston, VA (est. pop. 7,896). In 2023, Destination Downtown South Boston won a $100,000 Virginia Business District Resurgence Grant from the Virginia Department of Housing and Community Development.  The money…To read more — login/subscribe

 

In need of revenue, city agrees to digital downtown billboards

February 1, 2026
  Third Street Promenade digital display simulation. Struggling with a financial shortfall, the City Council in Santa Monica, CA (est. pop. 89,939), is taking dramatic action: It agreed to allow up to 16 digital billboards downtown. The signs could span 1,000 square feet each and remain in place for 30 years, Santa Monica Lookout reports.…To read more — login/subscribe

 

Idea Exchange

February 1, 2026
Drive through replaced with gathering space In the heart of Neenah, WI, an unused bank drive through is being converted into a new public space called, Alta Alley. The transformation is funded by a $33,000 grant from the Wisconsin Economic Development Corporation. The project is a partnership between Alta Resources, the nonprofit Future Neenah, and…To read more — login/subscribe

 

Event street, murals, and more: How the arts are revitalizing this small city

January 1, 2026
For nearly a decade, Gallup, NM (est. pop. 21,333), has been building an arts district. Now those efforts are being rewarded with solid results. Gallup’s ArtsCrawl events once drew hundreds; now thousands come out. Downtown vacancy rates are down, investment is up. And Gallup’s Coal Avenue Commons project won a Placemaking Award from the New…To read more — login/subscribe

 

Drive-through bans aim to improve safety, walkability

January 1, 2026
Across the U.S., a small but growing number of cities is targeting a familiar symbol of suburban sprawl: the drive-through lane. Once considered a standard amenity for fast-food restaurants, banks, and pharmacies, drive-throughs are increasingly seen as obstacles to walkable downtowns, safer streets, and climate goals. In response, some municipalities now prohibit or limit new…To read more — login/subscribe