Downtown Idea Exchange

Each month downtown leaders turn to Downtown Idea Exchange for practical news reports, how-to information, and hundreds of real-world examples of how downtowns are growing and prospering.

 


Downtown district restructures, reimagines branding and events

August 1, 2025
The Downtown Plainfield logo is easily adapted to street poles and other uses. In Plainfield, NJ (est. pop. 54,515), the downtown organization has been reimagining its name, its image, and its mission. In a move aimed to make the group’s role clearer to the public, the Plainfield Special Improvement District renamed itself Downtown Plainfield. And…To read more — login/subscribe

 

Attracting residents with cash and other incentives

August 1, 2025
Traditional economic development strategies focus on wooing corporations: the larger the better. But it makes more sense to focus on homegrown businesses, says Matthew Wagner, vice president of revitalization programs at the National Main Street Center. “It’s really about shifting our economic development focus to one of cultivating human capital rather than business recruitment,” Wagner…To read more — login/subscribe

 

Idea Exchange

August 1, 2025
Restaurants get boost during construction When a downtown streetscape project disrupted much of downtown Wheeling, WV, a simple punch card promotion made a big difference.  The city provided a relief package that included a temporary tax break and lost revenue replacement for eligible businesses. Then a local company stepped in and created Conquer the Cones…To read more — login/subscribe