Getting More From Your Gift Card Program
March 23, 2023
Many downtowns have experimented with gift card programs. But the initiative in Middletown, CT, is going strong after 18 years. The Middletown Downtown Business District launched its gift card program in 2005. After some fits and starts, downtown leaders overhauled it in 2010 with a new technology provider, says Sandra Russo-Driska, the organization’s coordinator. The…Continue reading