Downtown Indy Inc. is working to turn the tide on negative perceptions about safety in the heart of Indianapolis, IN.
In October, the organization launched a three-month paid marketing campaign featuring the offerings of downtown destinations, events, and merchants, including live music at the Indianapolis Zoo, walks along the canal, and craft beer at a dozen breweries.
“This paid marketing campaign both introduces and reminds our key audiences how to enjoy weekends and weekdays in downtown, whether you’re a family of four, a young professional new to the city, or a recent retiree,” says Downtown Indy Inc. President and CEO Taylor Schaffer.
The campaign included spots on social media, print, and outdoor advertising. The campaign targeted three key demographics — Urban professionals, family-oriented city dwellers, and arts and culture enthusiasts.
More on Downtown Indy’s efforts to change negative perceptions appear in the February issue of Downtown Idea Exchange newsletter. Click to learn more about Downtown Idea Exchange and other resources for revitalizing downtowns and commercial corridors.