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Shopping Events Draw Men Downtown

November 1, 2013
Offering men the opportunity to attend a fun event while getting some help with holiday shopping and wrapping is a good way to encourage more male customers to venture into downtown shops. Many individual retailers offer men-only holiday shopping events, and downtown organizations are beginning to see value in this approach, as well. For example,…Continue reading


Quantifying Event Benefits

October 15, 2013
An effective, accurate survey can help demonstrate the economic boost brought to city centers during downtown festivals and events. Having those numbers in hand can help event producers defend budgets, attain funding, and quell objections from those who think downtown events are too disruptive. This month in Downtown Promotion Reporter newsletter, Patrick Tierney, chair of…Continue reading


Data Drives Creation of Successful Public Space

October 1, 2013
Through an intensive data gathering process, the University City District in Philadelphia, PA, has converted a barren stretch of sidewalk into a successful public plaza. The space was originally devoted to 33 parallel parking spaces, but was converted to a 55-foot by 500-foot sidewalk area during a DOT project. The District, “quickly humanized the space”…Continue reading


Defining Your Community’s Brand

September 13, 2013
While there are many rewards to be gained from downtown branding, misunderstandings about what branding is, and is not, can make these efforts less effective. Branding is not simply a matter of a new tag line, logo, or ad campaign; it is about accurately identifying and communicating a promise about the most valuable aspects of…Continue reading


Maximizing Downtown Event Space

August 30, 2013
In an effort to encourage owners of parking garages to activate their spaces during down times, the Cleveland Urban Design Collaborative created a pop-up rooftop performance venue at a downtown parking garage. “We were hoping owners would see that garages could be put to really good use during the evening hours when it’s not as…Continue reading


Bring More Retail Downtown with a Collective

August 1, 2013
Bringing more retail downtown may require an unconventional path. In St. Louis, MO, that path saw the downtown organization develop a retail collective. When a developer purchased a significant amount of property downtown, the Partnership for Downtown St. Louis stepped up to advocate for a larger retail presence. “We were concerned we would miss an…Continue reading


Homegrown Event Creates Buzz, Builds Business

June 17, 2013
Having a multitude of great dining venues downtown only benefits the city center if people know about them, and visit them. To spotlight the vibrant downtown dining scene in Elgin, IL, the Downtown Neighborhood Association launched an annual Downtown Madness campaign. Much like the National Collegiate Athletic Association's March Madness basketball tournament, Downtown Madness is…Continue reading