To overcome negative perceptions that might discourage new residents, the city of Dundalk, MD, launched a branding campaign backed by an ambitious public engagement process, and featuring a new website, media partnerships, public events, incentives for home purchases, and more.
Central to the program was a housing and neighborhood tour hosted by the Dundalk Renaissance Corporation. Attendees had opportunities to speak with real estate agents, mortgage lenders, housing and renovation experts, and others.
In addition, the organization partnered with local employers willing to offer “Live Where You Work” grants of $1,000 to any employee who attended the event and subsequently purchased a home in the community. The organization also offered $5,000 Golden Key grants to 30 new homeowners.
The full article appeared in our print edition. To always get the full story, read Downtown Idea Exchange.