Downtown Boulder, Inc. has slowly amassed a collection of behind-the-scenes stories about local business owners that have become the core of a robust Shop Local campaign, and several themed breakout campaigns throughout the year.”People are really interested in everyday people and fun questions, so we thought maybe that would work for our small business owners, and let everyone see the faces behind the businesses,” says Terri Takata-Smith, director of marketing and communications for Downtown Boulder. “We’ve been slowly stockpiling business spotlights for going into our third year now. Business owners have been extremely receptive to it.”
The spotlights are online at LovetheLocal.com, where each business is represented by name, owner’s names, and one photograph. Clicking on any one of these takes visitors to a more detailed page on Downtown Boulder’s online business directory.
With so many Spotlights to choose from, Downtown Boulder is now able to pull small business stories from particular sectors to support breakout campaigns such as its Fall into Fashion and Independent Retailer Month promotions.
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