A recent parking study in Turlock, CA, reveals that even though 50 percent of parking spaces are underutilized, 72 percent of residents believe there is a parking shortage downtown.To correct this misperception and better utilize the current parking supply, the study recommends focusing on more efficient parking management, including changing parking time limits, allocating staff to enforce parking regulations, educating the public about available parking, and creation of an employee parking permit.
Some of the many educational steps include a stronger parking message on the city website, wayfinding signage, window stickers for downtown businesses, and perhaps even a parking app for mobile devices.
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