The weeklong Dutch-themed Tulip Time Festival in Holland, MI, has been going strong for 87 years.This year, the festival and its marketing materials were updated to reflect a full calendar of experiential activities.
“People don’t want to be on the sidelines watching,” says Susan Zalnis, the festival’s marketing/public relations director. “They want to jump in and participate! We’ve made a conscious effort to add elements every year where people can do just that.”
Some of the many experiences at the festival are tulip-themed painting workshops, cooking classes, a costumed-dog parade, dance instruction, and a chance to try to break the world record for largest clog dance.
To promote all of the opportunities to participate in festival activities, a new icon was added to the festival guide. It encourages people to “be at the festival or be in the festival.”
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