Just over a year ago, Racine, WI, resident Dustan Balcom started the Facebook page, Ask me why I love Racine, for people to share what they love about the beleaguered city where they live and work. The next step in his campaign was to convert a downtown construction enclosure into a giant chalkboard where people could answer the question, “Why do you (heart) Racine?” “People are ready to share their love for this city, but there hasn’t necessarily been a great forum for it all to be underneath one banner,” says Balcom.
His Facebook page and chalkboard are providing that opportunity. A time-lapse video of the chalkboard’s creation has even created an online stir, attracting 10,000 views and reaching 21,000 people in the first 24 hours.
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