Bridal shows have long appeared on downtown event calendars. Increasingly, however, downtown organizations are moving guests from place to place rather than bringing them together under one roof.
Wedding walks and tours highlight city centers as wedding destinations while showcasing a wide variety of downtown businesses, including hotels, event venues, florists, photographers, printers, caterers and restaurants, limousine services, clothing stores, and more.
In one example, the Downtown Mesa Wedding Walk in Mesa, AZ, now in its third year, continues to grow. It draws hundreds of couples along with their friends and family to the city center. Business participation is also strong with the Downtown Mesa Association reporting that 50 percent of the people who attended the first tour booked a downtown service or venue for their wedding.
The full article appeared in our print edition. To always get the full story, read Downtown Idea Exchange.