On the Friday before Halloween, Downtown Campbell, CA, is taken over by the undead as the annual Zombie Crawl/Thriller Dance Mob hits the streets. The Zombie Crawl runs from roughly 7 to 10 p.m. The group wanders through downtown and performs the Thriller dance at 10 designated spots, typically in front of restaurants and bars.…To read more — login/subscribe
After an increase in pedestrian deaths along two main drags, New York City Mayor Bill de Blasio in January lowered the speed limit from 30 mph to 25 mph along Third and Hamilton avenues in Brooklyn. According to the city’s Department of Transportation, there were six pedestrian deaths recorded on Third Avenue in 2019, up…To read more — login/subscribe
In little Bucksport, ME (est. pop. 2,682), the closing of a paper mill in 2014 led to a round of soul searching. “That mill had really defined our community and defined our downtown for 80 years,” says Brook Minner, head of Main Street Bucksport. Bucksport has just one stoplight on its main street, and the…To read more — login/subscribe
For decades, downtown leaders have lamented highway-building projects that cut awkward paths through urban cores. The infrastructure boom of the 1950s and 1960s claimed many a victim, recreating traffic patterns in ways that trampled on pedestrianism and made clear that the needs of suburban residents trumped the quality of life of those living in the…To read more — login/subscribe
Lauren Potter uses social media to promote downtown Phoenix, and she goes well beyond posting a quick photo and a few hastily crafted words. She once devoted three hours to creating an Instagram Story about a downtown project that used shipping containers in creative ways. “It does take time,” Potter says. “People understate how long…To read more — login/subscribe
In an effort to attract visitors downtown, tiny Lake City, CO, capitalized on some unlikely assets to create a unique tourism attraction. While many downtowns limit event schedules during the cold winter months, Lake City rolls out its ice park. Located one block south of the historic downtown, the ice park is a man-made ice…To read more — login/subscribe
Billions of dollars have flowed into funds focusing on opportunity zones, a new type of tax designation that waives capital gains taxes on investments in blighted areas nationwide. In April, the U.S. Treasury Department clarified some of the guidelines around opportunity zone investments, and the new regulations sparked optimism from tax experts. “These rules could…To read more — login/subscribe
Now that you know which brand-building missteps to avoid, here is Bill Baker’s seven-step process for building an authentic brand that resonates: • Research the current climate. Market research is the starting point for any brand-building endeavor. Look at what competitors are doing, determine what consumers think, and interview stakeholders. It’s important to remain objective…To read more — login/subscribe
As the coronavirus pandemic closed downtowns across North America, downtown Detroit’s biggest landlord tried something different. Bedrock, a major property owner in the struggling city’s commercial core, told tenants it wouldn’t collect their rent. The most generous rent forgiveness terms go to small businesses, while bigger companies can get smaller breaks. "It is going to…Continue reading
While the Covid-19 pandemic complicates their efforts, two Kansas libraries offer case studies in successfully drawing visitors downtown with makerspaces. Budding entrepreneurs in Overland Park, KS (est. pop. 192,525), can try their hands at a variety of technologies — including 3D printers, high-end video software, a TV studio, a sound studio, and machines for laser…To read more — login/subscribe
