Tag Archives: Branding

Cities, business districts, and commercial corridors of all sizes are embracing place branding to attract visitors, new residents, businesses, and investors. Still, many city centers have saddled themselves with words and images that are outdated and generic. Branding expert Bill Baker travels the world’s downtowns, and he sees many downtown leaders making common branding mistakes.…To read more — login/subscribe

 

Now that you know which brand-building missteps to avoid, here is Bill Baker’s seven-step process for building an authentic brand that resonates: • Research the current climate. Market research is the starting point for any brand-building endeavor. Look at what competitors are doing, determine what consumers think, and interview stakeholders. It’s important to remain objective…To read more — login/subscribe