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Billions are heading to states and cities; make sure downtown gets its share

July 1, 2021
The federal government is directing hundreds of billions of dollars to states and cities, a windfall that has downtown leaders nationwide positioning themselves to get a piece of the pie. In March, President Joe Biden signed the American Rescue Plan (ARP) into law. The initiative calls for $1.9 trillion in economic stimulus, including an infusion…To read more — login/subscribe

 

Downtown uses promotions to ease pain of construction project

May 1, 2020
Downtown Birmingham, MI (est. pop. 21,066), is in the midst of a series of infrastructure upgrades to replace decades-old water and sewer pipes. When the work is done, the historic downtown will have wider sidewalks, colorful planters, and new benches with phone-charging stations. In the meantime, the torn-up streets and disappearing parking spots are bad…To read more — login/subscribe

 

Street design and recovery

November 1, 2020
The National Association of City Transportation Officials (NACTO) has released a new guide, Streets for Pandemic Response and Recovery. The online guide provides cities with strategies they can use to redesign and adapt streets for new uses during the pandemic and recovery.  The report compiles successful practices from cities worldwide such as converting curbside lanes…To read more — login/subscribe

 

Four branding rules for the post-pandemic world

October 1, 2022
The coronavirus pandemic proved devastating for many downtowns. But now that the world has resumed traveling, dining out, and — to a lesser extent — working from offices, downtowns are experiencing a revival. This latest shift in consumer behavior presents both a challenge and an opportunity, says Steve Chandler, a brand strategist and owner of…To read more — login/subscribe

 

Craft beer? Quilts? Music? Figure out your downtown’s selling point — then create a trail

February 1, 2020
Event management expert Lynn Fuhler looks at downtowns near her home base of Winston-Salem, NC, and sees no shortage of “trails” — themed walking or driving tours that draw in customers by playing up assets that local folks might take for granted. Downtown Asheville, NC, for instance, offers architectural tours showcasing the city’s 1920s buildings.…To read more — login/subscribe

 

To create a compelling brand for your downtown, avoid these common mistakes

September 1, 2019
Cities, business districts, and commercial corridors of all sizes are embracing place branding to attract visitors, new residents, businesses, and investors. Still, many city centers have saddled themselves with words and images that are outdated and generic. Branding expert Bill Baker travels the world’s downtowns, and he sees many downtown leaders making common branding mistakes.…To read more — login/subscribe