As part of its ongoing downtown revitalization effort, the City of Stoughton, MA, has launched a storefront and sign improvement program. The work will be funded by an almost $600,000 grant from U.S. Department of Housing and Urban Development and the Massachusetts CDBG Program. The grant will provide funding for four full sign and façade…To read more — login/subscribe
Novice or professional, individual or group, adult or youth, gingerbread house contests and displays appeal to virtually everyone. And viewing and voting can engage visitors of all ages as well. An exciting take on this classic downtown event, has teams of architects competing against each other while onlookers observe their techniques. In Houston, the Gingerbread…To read more — login/subscribe
As vacations become shorter, downtowns have opportunities to attract more local and micro-cation travelers. According to the 2019 Vacation Confidence Index, released by travel insurance company, Allianz Global Assistance, 57 percent of Americans did not take a vacation longer than four nights last year. Additionally, 21 percent of Millennials said their longest trips were three…To read more — login/subscribe
Deserved or not, many downtowns get bad raps. Crime, panhandling, a lack of parking, graffiti many city centers battle challenges to their reputations. How to respond? Savvy downtown marketers say the best approach is to swallow your pride, resist the temptation to shoot down the naysayers, and fully acknowledge your issues preferably with a bit…To read more — login/subscribe
Brett Roler still cringes when he recalls walking through a block that he considered one of the liveliest stretches of Memphis’ pedestrian mall. Roler, vice president of planning and development for the Downtown Memphis Commission, eavesdropped on the group of tourists strolling ahead of him — and he learned the visitors viewed the section of…To read more — login/subscribe
Pratt Street is a brick thoroughfare in the heart of downtown Hartford, CT (est. pop. 122,591). For all its promise, Pratt Street long has been bereft of pedestrian traffic. When the mayor proposed closing the street to cars, downtown leaders countered that further reducing activity on the street was the wrong approach. Instead, the Hartford…To read more — login/subscribe
North America’s population is growing both younger and older, and more culturally diverse. Those demographic trends create both tailwinds and new challenges for downtown development, according to the 2020 Global Trends Report by Progressive Urban Management Associates and the International Downtown Association. Millennials and members of Generation Z have embraced urban living. Employers and employees…To read more — login/subscribe
Opportunity Zones, those tax-advantaged areas created as part of President Donald Trump’s 2017 tax package, aren’t living up to expectations. The U.S. Treasury Department expected the program to spur investment in blighted neighborhoods and transitioning urban areas totaling $100 billion. The actual amount is likely to be just a fraction of that, perhaps $10 billion…To read more — login/subscribe
Social media is a crucial tool for promoting events. But with the range of social media channels it can be overwhelming. Britt Diehl of the Downtown Denver Partnership says the marketing of any event should follow a three step plan. First comes the pre-party. Before you even begin promoting a festival or a pub crawl,…To read more — login/subscribe
