Tourism consultant Roger Brooks has a contrarian alternative for downtowns struggling with a dearth of visitors. Tell them to go camping, canoeing, or hiking instead. As strange as it sounds, Brooks says, the strategy makes sense. He points to the example of Asheville, NC. Thanks to its downtown restaurants and microbreweries, Brooks says, “Asheville is…To read more — login/subscribe
Roger Brooks of the Destination Development Association offers three tips for managing stress during trying times: Stay upbeat. This crisis eventually will pass, and while the virus is deadly for some, most people who contract the virus have only minor symptoms. Limit your intake. The news is overwhelming. You need to be informed, but you…To read more — login/subscribe
Roger Brooks relishes the opportunity to visit a downtown for the first time. By casting a fresh, critical eye on the business district, Brooks, a branding and tourism expert, can find many areas for improvement. Sometimes he spots a conspicuous lack of benches along downtown pathways and in public spaces. He might recommend sprucing up…To read more — login/subscribe
