Money-matching game supports downtown, boosts social connections
January 1, 2021
Downtown leaders in Macon, GA (est. pop. 153,159), had an idea that seemed far-fetched. They hoped to spur interest in local merchants by printing their own currency, and then setting up a unique scavenger hunt based on the custom scrip. When local residents expanded the game to Facebook, and small businesses began hosting events based…To read more — login/subscribe
The Knight Foundation, which provided funding for Macon Money, says the program provided three valuable lessons: • Macon Money encouraged exploration. Games free people to try new things against a backdrop that’s playful and safe. In Macon Money, residents took advantage of their free currency to experiment with new spending habits: 46 percent of players…
Skeptics think of downtown Bridgeport as a treacherous place. The Bridgeport Downtown Special Services District (DSSD) has a different perspective. It sees downtown Bridgeport, CT (est. pop. 144,365), as “friendly,” “flourishing,” and “eclectic.” To underscore that image, downtown boosters launched Colorful Bridgeport, a branding and marketing program that pitches the district as a vibrant place…
Lancaster City, PA, is home to a thriving downtown arts community, centered on the city’s Gallery Row. Throughout the year, a half dozen events ensure that streets, restaurants, and galleries are filled with browsers, shoppers, and diners. Events include an en plein air painting day with artists working on the sidewalks in front of galleries.…
The Soundwalk app gives city dwellers more reasons to get outside and explore. During the height of the pandemic in New York City, composer Ellen Reid created original music to accompany a stroll through the city’s iconic Central Park. Reid utilized the Soundwalk app. The mobile app allows artists to compose audio and map it…
