Collecting and managing great ideas
February 1, 2021
A newly planted flower bed, a downtown dining brochure, sparkling lights illuminating the tops of downtown buildings, these are all ideas developed as part of the Hillsboro Downtown Partnership idea sharing project. The project received the 2020 Oregon Main Street award for best organizational tool. The project was born out of necessity. People came to…To read more — login/subscribe
Downtown leaders in Macon, GA (est. pop. 153,159), had an idea that seemed far-fetched. They hoped to spur interest in local merchants by printing their own currency, and then setting up a unique scavenger hunt based on the custom scrip. When local residents expanded the game to Facebook, and small businesses began hosting events based…
Skeptics think of downtown Bridgeport as a treacherous place. The Bridgeport Downtown Special Services District (DSSD) has a different perspective. It sees downtown Bridgeport, CT (est. pop. 144,365), as “friendly,” “flourishing,” and “eclectic.” To underscore that image, downtown boosters launched Colorful Bridgeport, a branding and marketing program that pitches the district as a vibrant place…
