Festivals use cross-promotion to broaden reach
September 1, 2022
Greenville, MS (est. pop. 29,854), and Columbus, MS (est. pop. 23,853), are small cities in the same state, but they’re not obvious candidates for a marketing partnership. The towns are 160 miles apart, and Greenville’s autumn Delta Hot Tamale Festival and Columbus’ springtime Market Street Festival have almost no overlap in attendance. In other words,…To read more — login/subscribe