How one downtown uses mobile visitor data to hone its marketing

For years, downtown leaders in Tybee Island, GA (est. pop. 3,124), mostly guessed at visitor information. The bridge coming into town from Savannah was outfitted with vehicle-counting sensors, so Tybee’s leaders had a general idea of how many people were coming to the beachfront town. But the era of bigTo read more — login/subscribe

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