Festivals use cross-promotion to broaden reach

Greenville, MS (est. pop. 29,854), and Columbus, MS (est. pop. 23,853), are small cities in the same state, but they’re not obvious candidates for a marketing partnership. The towns are 160 miles apart, and Greenville’s autumn Delta Hot Tamale Festival and Columbus’ springtime Market Street Festival have almost no overlapTo read more — login/subscribe

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