Tourism consultant Roger Brooks has a contrarian alternative for downtowns struggling with a dearth of visitors. Tell them to go camping, canoeing, or hiking instead. As strange as it sounds, Brooks says, the strategy makes sense. He points to the example of Asheville, NC. Thanks to its downtown restaurants and microbreweries, Brooks says, “Asheville is…To read more — login/subscribe
As vacations become shorter, downtowns have opportunities to attract more local and micro-cation travelers. According to the 2019 Vacation Confidence Index, released by travel insurance company, Allianz Global Assistance, 57 percent of Americans did not take a vacation longer than four nights last year. Additionally, 21 percent of Millennials said their longest trips were three…To read more — login/subscribe
In an effort to attract visitors downtown, tiny Lake City, CO, capitalized on some unlikely assets to create a unique tourism attraction. While many downtowns limit event schedules during the cold winter months, Lake City rolls out its ice park. Located one block south of the historic downtown, the ice park is a man-made ice…To read more — login/subscribe
