Now that you know which brand-building missteps to avoid, here is Bill Baker’s seven-step process for building an authentic brand that resonates: • Research the current climate. Market research is the starting point for any brand-building endeavor. Look at what competitors are doing, determine what consumers think, and interview stakeholders. It’s important to remain objective…To read more — login/subscribe
Visitors pose for photos along the path of the floodwall murals. In the annals of cultural assets, a quilting museum and a public mural project might sound like an unremarkable pair of advantages. But Paducah, KY (est. pop. 24,879), has combined those two resources with local pride and a relentless place-building campaign to turn itself…To read more — login/subscribe
Springfield, MO (est. pop. 167,376), is working to attract millennials to live and work in the city center. Its secret weapon? A Millennial SWAT team. Read the Millennial SWAT team’s full report. The city organized millennial residents into small teams and sent them into a variety of downtowns that boast features that Springfield might want…To read more — login/subscribe
