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Public Art, Storytelling Part of Award-Winning Branding Program

January 29, 2021
Skeptics think of downtown Bridgeport as a treacherous place. The Bridgeport Downtown Special Services District has a different perspective. It sees downtown Bridgeport, CT, as "friendly," "flourishing," and "eclectic." To underscore that image, the district launched Colorful Bridgeport, a branding and marketing program that pitches the district as a vibrant place to live, work, and…Continue reading

 

Regional approach to marketing helps downtowns

March 12, 2015
Just as downtown businesses are realizing that advertising the downtown as a whole benefits individual businesses, whole communities are reaping the benefits of a more regional approach to marketing. "We know that people travel from place to place and town to town and don’t necessarily travel by county or state lines,” says Lisa Challenger, director…Continue reading

 

Small-scale placemaking

November 1, 2023
A “pawp-up” park for dogs downtown. A basketball court in a formerly unused underpass. Wayfinding signage scrawled on sidewalks with chalk. Painted pianos in public parks. Not every downtown attraction initiative needs to be a major undertaking. There’s a real role for small, inexpensive projects. Errin Welty, senior downtown development director at the Wisconsin Economic…To read more — login/subscribe

 

Big Benefits of Small-Scale Placemaking

November 9, 2023
A "pawp-up" park for dogs downtown. A basketball court in a formerly unused underpass. Wayfinding signage drawn on sidewalks with chalk. Painted pianos in public parks. Not every downtown attraction needs to be a major undertaking. There’s a real role for small, inexpensive projects. Errin Welty, senior downtown development director at the Wisconsin Economic Development…Continue reading

 

Competitive gingerbread events spark unlikely partnerships

February 1, 2020
Novice or professional, individual or group, adult or youth, gingerbread house contests and displays appeal to virtually everyone. And viewing and voting can engage visitors of all ages as well. An exciting take on this classic downtown event, has teams of architects competing against each other while onlookers observe their techniques. In Houston, the Gingerbread…To read more — login/subscribe

 

HUD 108 loans offer attractive financing for downtown development

September 1, 2022
In downtown Texarkana, TX (est. pop. 36,733), the U.S. Department of Housing and Urban Development (HUD) financed a $1.4 million redevelopment of the Hotel Grim, a 1925 building that was repurposed to include dozens of residential units. In Brockton, MA (est. pop. 95,740), HUD loaned $1.5 million for the Brockton Restaurant Infrastructure Fund. The program…To read more — login/subscribe

 

Downtown emphasizes arts as key part of destination’s appeal

October 1, 2022
When Jason Mathis moved to St. Petersburg, FL (est. pop. 258,308), to take over the city’s downtown organization, he immediately noticed two things. The first was that St. Petersburg boasts a surprisingly thriving arts scene anchored by the Salvador Dali Museum. That venue alone, devoted to works of the Spanish surrealist famous for his images…To read more — login/subscribe