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Pet-friendly downtowns activate streets, support businesses

April 15, 2013
As more people embrace the urban lifestyle, pets are moving to city centers with their owners. That trend has increased the demand for downtown dog parks, which in turn, attract more pet-loving residents and visitors, creating a cycle of revitalization that benefits people, pooches, and businesses. Increasingly, communities are realizing that being people- friendly means…Continue reading

 

Downtown loosens alcohol rules, but not without pushback

February 1, 2022
Greensboro, NC (est. pop. 296,725), will launch a downtown social district in March. Within its boundaries, visitors will be able to stroll while carrying alcoholic beverages in specially labeled plastic cups. Greensboro is one of a number of North Carolina cities that have enacted, or are considering, downtown social districts after Gov. Roy Cooper in…To read more — login/subscribe

 

Cleaning Up Visual Clutter Downtown

February 6, 2023
When it comes to business signage, many commercial areas are a free-for-all of ads of all shapes, sizes, and colors. If your downtown could be described as an "ugly, cluttered, sign-overloaded district," it’s time to clean up, says Ed McMahon, chairman emeritus of Main Street America and a senior fellow at the Urban Land Institute.…Continue reading

 

Using incubator spaces to create a pipeline of start-up merchants

January 1, 2023
Kiosks in Santa Cruz, CA (top), and Denver, CO (bottom). Downtowns big and small grapple with the challenge of building a roster of successful merchants. Many have taken a proactive approach by offering pop-up spaces and kiosks for start-ups seeking a place to do business without a prohibitive upfront investment. Executed properly, pop-ups and kiosks…To read more — login/subscribe

 

If your downtown struggles with a bad reputation, don’t fight it — embrace it

January 1, 2020
Deserved or not, many downtowns get bad raps. Crime, panhandling, a lack of parking, graffiti many city centers battle challenges to their reputations. How to respond? Savvy downtown marketers say the best approach is to swallow your pride, resist the temptation to shoot down the naysayers, and fully acknowledge your issues preferably with a bit…To read more — login/subscribe

 

How one downtown uses mobile visitor data to hone its marketing

March 1, 2023
For years, downtown leaders in Tybee Island, GA (est. pop. 3,124), mostly guessed at visitor information. The bridge coming into town from Savannah was outfitted with vehicle-counting sensors, so Tybee’s leaders had a general idea of how many people were coming to the beachfront town. But the era of big data has allowed Tybee Island…To read more — login/subscribe

 

Downtown Expands Retail Base

January 11, 2024
 Iowa City, IA, the Iowa City Downtown District is testing novel ways to serve existing merchants and recruit new ones. In one successful strategy, the Downtown District runs its own delivery service. It leases a vehicle and pays a driver, and deliveries are free to customers within a 15-mile radius of downtown. In another program…Continue reading