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Holiday Drawing Drives Traffic to Downtown Shopping District

December 18, 2019
In an effort to bring shoppers downtown and compete with nearby areas, a Canadian improvement district dusted off a classic downtown retail promotion and added some aggressive marketing techniques. The Glebe Spree, hosted by the Glebe Business Improvement Area in Ottawa, ON, Canada, runs from November 15 through December 31. Shoppers receive blank passports, and…Continue reading

 

Changing Perceptions About Downtown Parking

October 23, 2014
Over the past four years, the Norwalk Parking Authority in Norwalk, CT, has transformed negative public perceptions about parking while also improving the motorist experience and increasing revenues. Rebranding the parking system, lighthearted promotions, and art in parking garages all helped to spread the word about the ease of downtown parking. A “Mr. Smiley” parking…Continue reading

 

Use this three-step plan to promote your events on social media

January 1, 2020
Social media is a crucial tool for promoting events. But with the range of social media channels it can be overwhelming. Britt Diehl of the Downtown Denver Partnership says the marketing of any event should follow a three step plan. First comes the pre-party. Before you even begin promoting a festival or a pub crawl,…To read more — login/subscribe

 

City scrutinizes parking patterns, adjusts rates based on findings

September 1, 2019
Many cities set downtown parking rates and then forget about them for years. A few of the largest cities have embarked on ambitious parking plans that rely on wireless sensors and real-time data to adjust prices throughout the day. Seattle (est. pop. 724,764) chose a middle route. The city carefully studies parking patterns and then…To read more — login/subscribe

 

Downtown Idea Exchange – Web Extras

September 1, 2020
Curbside commerce, vacant-lot dining: Coronavirus inspires creative concepts — The city of Baltimore’s Design for Distancing contest is a program created to elicit ideas for innovative responses to the COVID-19 recession. The competition brought more than 160 entries, many from architects and urban design firms.  Read the Design for Distancing Ideas Guidebook. ...

“Environmental design” can contain crime, to an extent — Billings, MT has turned to the concept of crime prevention through environmental design (CPTED) to discourage loitering, public drunkenness, and vandalism. See the...

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International CPTED Association’s clear-eyed look at homelessness and environmental design . ...

Downtown takes cleaning, distancing seriously — but not too seriously — In Rosslyn, VA, the response to the COVID-19 pandemic has taken the form of purple stickers, signs, and banners placed throughout the 17-block Business Improvement District. Check out some photos of the ...

Rosslyn Ready signage . ...

Portable pop-up retail — Pop-up retail is part of the downtown development initiative in Sault Ste. Marie, Canada. The city envisions businesses popping up in refurbished shipping containers. Read an archive article about creative retail space using shipping containers. ...

Iconic spaces reimagined — Nine bold concepts for Washington, DC spaces were developed by regional architects and designers for Washingtonian magazine.  ...

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How one downtown cleaned up a park on a shoestring budget

December 1, 2021
In downtown Anchorage, AK (est. pop. 288,000), Town Square Park was once a hub of antisocial activities. Through sustained efforts, the Anchorage Downtown Partnership turned the public space into a hub for community activities. The success story shows downtown leaders can make a difference without a big budget. In Anchorage, Town Square Park was transformed…To read more — login/subscribe