If your downtown struggles with a bad reputation, don’t fight it — embrace it
January 1, 2020
Deserved or not, many downtowns get bad raps. Crime, panhandling, a lack of parking, graffiti many city centers battle challenges to their reputations. How to respond? Savvy downtown marketers say the best approach is to swallow your pride, resist the temptation to shoot down the naysayers, and fully acknowledge your issues preferably with a bit…To read more — login/subscribe
Brett Roler still cringes when he recalls walking through a block that he considered one of the liveliest stretches of Memphis’ pedestrian mall. Roler, vice president of planning and development for the Downtown Memphis Commission, eavesdropped on the group of tourists strolling ahead of him — and he learned the visitors viewed the section of…
Social media is a crucial tool for promoting events. But with the range of social media channels it can be overwhelming. Britt Diehl of the Downtown Denver Partnership says the marketing of any event should follow a three step plan. First comes the pre-party. Before you even begin promoting a festival or a pub crawl,…
