Steady stream of small improvements drives downtown turnaround
February 1, 2021
When Evan Kaufman became executive director of the Hopewell Downtown Partnership a decade ago, the small city’s core was struggling. The neglected downtown of Hopewell, VA (est. pop. 22,456), was filled with rundown buildings. Food options were sparse, and locals didn’t think downtown was safe. “In Hopewell, it was beyond downhill,” Kaufman recalls. “It had…To read more — login/subscribe
Downtown Beaverton, OR, is working to create a distinct district identity with one of a kind business signs. The Beaverton Downtown Association partnered with CoSign, a program of the American Sign Museum, as well as local artists, business owners, and sign fabricators to develop unique blade signs that project from the sides of building exteriors. …
A newly planted flower bed, a downtown dining brochure, sparkling lights illuminating the tops of downtown buildings, these are all ideas developed as part of the Hillsboro Downtown Partnership idea sharing project. The project received the 2020 Oregon Main Street award for best organizational tool. The project was born out of necessity. People came to…
Downtown leaders in Macon, GA (est. pop. 153,159), had an idea that seemed far-fetched. They hoped to spur interest in local merchants by printing their own currency, and then setting up a unique scavenger hunt based on the custom scrip. When local residents expanded the game to Facebook, and small businesses began hosting events based…