Regional approach to downtown marketing
March 1, 2021
Worcester County Tourism and area partners took home an award during the Maryland Tourism & Travel Summit last year. The multi-city effort, which promotes downtowns and arts and entertainment districts, earned the Leveraging Partnerships Award for the Eat. Drink. Buy Art. campaign. The campaign is a collaboration of 20 communities on Maryland’s Eastern Shore and…To read more — login/subscribe
Louisville Downtown Partnership launched a multi-pronged advertising campaign in February. The goal is to drive community support for the downtown district. “Downtown is critical to the success of the community as a whole, so to remind people we’re here, and ready to welcome them back as soon as they are ready to come back, we’re…
Rock Springs, WY (est. pop. 23,319), is a small city in a conservative state, and its gay community long maintained a low profile. That began to change about two years ago, when a downtown bookstore hosted a gathering for the LGBTQ community. Before the first such event at Sidekicks Wine & Book Bar, Chad Banks,…
Seeking some activity downtown, the Centralia Downtown Association a decade ago kicked off a quirky event. In a twist on a holiday parade, Centralia, WA (est. pop. 17,216), hosted a Lighted Tractor Parade. The inaugural event drew “seven entries and a lot of doubters,” according to the Washington Trust for Historic Preservation. Undaunted by that…
In Portland, ME, a local couple envisioned a three-story, mixed-use building in the city’s Deering Center neighborhood. However, they faced a number of challenges. Such a building hadn’t gone up for years. And the developers — architects Kiya and Denis Lachman — were rookies. But they pursued the plan anyway, ultimately completing a structure that’s…