
Skeptics think of downtown Bridgeport as a treacherous place. The Bridgeport Downtown Special Services District (DSSD) has a different perspective. It sees downtown Bridgeport, CT (est. pop. 144,365), as “friendly,” “flourishing,” and “eclectic.” To underscore that image, downtown boosters launched Colorful Bridgeport, a branding and marketing program that pitches the district as a vibrant place…
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