Downtown Idea Exchange

Each month downtown leaders turn to Downtown Idea Exchange for practical news reports, how-to information, and hundreds of real-world examples of how downtowns are growing and prospering.

 


Downtowns embrace outdoor activities during winter

March 1, 2021
In the summer months, downtowns everywhere expanded outdoor dining. But an obvious question loomed: What would replace outdoor dining when the mercury dropped? One downtown in Michigan’s Upper Peninsula answered that question by creating an outdoor ice-skating facility. The inspiration for the skate “ribbon” came by chance. Just before Christmas, the Portage Canal flowing between…To read more — login/subscribe

 

Expanding the funding network

March 1, 2021
In the typical downtown organization, the same individuals and businesses provide financial support year after year. To expand that pool, Kathy LaPlante, a senior program officer with the National Main Street Center suggests adding an additional layer to your fundraising efforts by contacting businesses that serve and support downtown businesses. She says that these might…To read more — login/subscribe

 

Regional approach to downtown marketing

March 1, 2021
Worcester County Tourism and area partners took home an award during the Maryland Tourism & Travel Summit last year. The multi-city effort, which promotes downtowns and arts and entertainment districts, earned the Leveraging Partnerships Award for the Eat. Drink. Buy Art. campaign. The campaign is a collaboration of 20 communities on Maryland’s Eastern Shore and…To read more — login/subscribe

 

Advertising campaign and revitalization team work to revive downtown

March 1, 2021
Louisville Downtown Partnership launched a multi-pronged advertising campaign in February. The goal is to drive community support for the downtown district.  “Downtown is critical to the success of the community as a whole, so to remind people we’re here, and ready to welcome them back as soon as they are ready to come back, we’re…To read more — login/subscribe

 

Downtown Idea Exchange, March 2021

March 1, 2021
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Downtown uses variety of incentives to spur activity

February 1, 2021
Like most downtowns, the city center in Martinsburg, WV (est. pop. 17,475), has been eerily quiet since the coronavirus pandemic began. “For a year now, folks have been making decisions that don’t include walking around downtown,” says Shane Farthing, Martinsburg’s economic and community development director. “Folks have been hunkering down.” Farthing hopes to rekindle downtown…To read more — login/subscribe