Downtown Idea Exchange

Each month downtown leaders turn to Downtown Idea Exchange for practical news reports, how-to information, and hundreds of real-world examples of how downtowns are growing and prospering.

 


Downtown updates traditional marketing, encourages repeat visits

October 1, 2021
Olympia, WA (est. pop. 51,534), has launched a downtown loyalty program inspired by traditional retail marketing techniques and updated with Pokemon Go technology. The program launched this summer as part of the Olympia Downtown Alliance’s Why I Go Downtown initiative to encourage patronage of local shopping, dining, and entertainment. The program brings classic punch card…To read more — login/subscribe

 

Downtown Idea Exchange, October 2021

October 1, 2021
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Food cart support, asphalt art among models of post-pandemic recovery efforts

September 1, 2021
In Madison, WI (est. pop. 259,673), a new program will provide a financial safety net for food cart operators doing business in public parks. In Fort Collins, CO (est. pop. 170,245), an initiative will sponsor asphalt art in neglected neighborhoods. The two programs are among the winners of the latest round of pandemic-recovery grants from…To read more — login/subscribe

 

Five strategies downtowns are using to come back from the pandemic

September 1, 2021
In Greensboro, NC (est. pop. 296,725), shoppers who spent $25 downtown this summer were eligible to win $500 through a raffle. In Baltimore, downtown leaders developed a grant program to support black-owned businesses. While such efforts were born in part of pandemic desperation, the wave of downtown initiatives reinforces the resilience of downtowns, not to…To read more — login/subscribe

 

City encourages home-based businesses in downtown neighborhood

September 1, 2021
New zoning rules in Lincoln, NE (est. pop. 289,096), aim to encourage home- based businesses in the South of Downtown neighborhood. Shawn Ryba, executive director of the South of Downtown Community Development Organization, says the changes are designed to throw an economic lifeline to a low-income neighborhood where 94 percent of residents are renters rather…To read more — login/subscribe

 

Want to pitch your downtown to visitors? Tap into the wisdom of locals

September 1, 2021
Post-pandemic travel has come roaring back, and that means downtowns again have an opportunity to pitch themselves as a destination to visitors. Roger Brooks, head of the Destination Development Association, offers a simple way to market your downtown: Rely on local knowledge to create itineraries that will appeal to out-of-towners. Brooks suggests polling residents to…To read more — login/subscribe