Downtown updates traditional marketing, encourages repeat visits
October 1, 2021
Olympia, WA (est. pop. 51,534), has launched a downtown loyalty program inspired by traditional retail marketing techniques and updated with Pokemon Go technology. The program launched this summer as part of the Olympia Downtown Alliance’s Why I Go Downtown initiative to encourage patronage of local shopping, dining, and entertainment. The program brings classic punch card…To read more — login/subscribe