Idea Exchange
March 1, 2024
Outdoor ads show downtown is unique The Alliance for Downtown New York launched the Only Downtown campaign in late 2023. The goal was to renew interest in the neighborhood for commercial real estate decision makers. A series of ads ran throughout New York City and on public transit, which highlighted the diverse offerings downtown through…To read more — login/subscribe
In Wichita, KS (est. pop. 396,205), city officials are making big changes to the downtown parking system increasing hourly rates and fines, reducing the amount of free parking, upgrading parking meters, and tightening up enforcement. Wichita’s city council in early January approved ordinance updates that will allow the parking overhaul to proceed this year. Jeff…
In addition to a full schedule of daily, weekly, and seasonal marketing efforts, special situations often arise that call for a major overhaul or a minor tweak. A major overhaul was needed recently in High Point, NC, where the city spent months updating its dusty and out-of-date branding. Meanwhile, in Indianapolis, IN, a quick response…
Michigan City, IN (est. pop. 31,983), used a simple solution to address challenges with its homeless population: The city removed downtown park benches from sidewalks and moved them into storage. Problem solved? Not exactly. While the tactic does encourage problem residents to move on, taking away public seating doesn’t address the underlying causes of homelessness.…
The Chicago suburb of Evanston, IL (est. pop. 75,538), has managed to slow traffic, add bike lanes, and generally make its streets safer for cyclists and pedestrians. Thanks to a yearslong initiative aimed at forcing motorists to drive more slowly, traffic-related injuries plunged by half over the past decade. In one sign of success, Evanston…
The pandemic created new challenges, opened fresh opportunities, and shifted the role of downtowns. In many ways, downtowns are as important as ever, according to The Value of U.S. Downtowns and Center Cities, a new report by the International Downtown Association (IDA). “While geographically small — on average 3 percent of all citywide land —…
Since its launch in 2006, the Big Bright Light Show in Rochester, MI (est. pop. 12,978), has become an annual extravaganza. During the event, store windows are decorated and downtown buildings are covered in more than one million colored lights. “The lights are not an event. They are economic development at its core,” KristiTrevarrow, executive…
