Defining Your Community’s Brand

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Parking plan maximizes on-street parking for downtown customers — The focus of the Downtown Parking Solutions Project in Hillsboro, OR, was two-fold: first, to identify ways to better manage Hillsboro’s existing parking situation, and second, to examine long-term strategies that would address downtown density going forward. The Executive Summary from the project report is online here. ...
Mushing is not just for huskies — March 1 is the first day of the Iditarod, a 1,100-mile-long dogsled race from Anchorage to Nome, AK. Some downtowns are creating races of their own — using shopping carts and teams of human mushers. Three events were profiled in the September issue of Downtown Promotion Reporter. See the map and rules from the Partnership for Downtown St. Louis Idiotarod. ...
New market draws weekend customers downtown — By offering a wide range of fresh and prepared foods, varied programming, areas for gathering and dining, and cross promoting with downtown events and main street businesses, New Rochelle, NY’s Grand Market is a blueprint for success. ...
Good communication and lots of promotions keep downtown bustling during construction — Faced with a lengthy and disruptive downtown construction project, the Main Street program in Ogallala, NE, was determined “not merely to cope but to make the experience a positive one.” View some of the many collateral materials used during the Downtown Construction Ahead — So What! campaign. Construction Calendar Construction Details Alternate Routes ...
Uniqueness factor and local support key to event success — For an event to become sustainable, it must have the support of local businesses, and it must continue to draw crowds year after year. The August issue of Downtown Promotion Reporter shows how the Annual Great American Duck Race does just that. Hear the radio ads, view the tv commercial. Deming Duck Race TV ad Deming Duck Race radio ad from 2011 Deming Duck Race radio ad from 2010 ...
Art events can benefit all downtown businesses — Events that highlight the local creative economy are a wonderful addition to downtown cultural offerings. See how the Bozeman Downtown Art Walks activate downtown. View the promotional materials sent annually to downtown businesses encouraging participation. ...
Creating a year-round tourism community — Promoting an “open year-round” message helped Eureka Springs, AR, bolster the local economy. See the marketing materials. Save the Date Invitation Shopping in Eureka Springs web page Winter Hideaway in Eureka Springs web page ...
How to reach out to writers — When a community has a story to tell, it’s important to engage the media. Here are links to national travel and outdoor writers’ organizations. The Society of American Travel Writers The Outdoor Writers Association of America The Editorial Freelancers Association The American Society of Journalists and Authors ...
Recovering from natural disasters — Scott Teel, marketing director for Agility Recovery, is a strong advocate for early education to ensure that downtown businesses have solid plans in place well before disaster strikes. Read our report on Teel’s presentation The Top 10 Most Common Mistakes During a Crisis. ...
Incubator attracts retail to the downtown — In early 2010, Downtown Idea Exchange first reported on this incubator program. Click to read the article First store opens under retail incubation program enabled by state legislation. ...
Sculpture in the Streets program enlivens downtown — Art exhibits staged in public spaces attract visitors downtown and provide the opportunity to view art in a new way. The June issue of Downtown Promotion Reporter features Albany, NY’s Sculpture in the Streets program. Here you’ll find the BID’s Sculpture in the Street map highlighting the exhibit of late kinetic sculptor George Rickey’s work. ...
Homegrown event creates buzz and builds business with good natured competition — Tapping into the competitive spirit of sports and dining enthusiasts, the Downtown Madness campaign promoted restaurants and attracted online followers. ...
Building an Instagram community — In the June issue, Downtown Promotion Reporter announced publication of Hearty, Wholesome, and Homemade: Building an Instagram Community that Thrives. ...