Record-breaking Marketing and Public Relations

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Gen Y still likes to shop in stores — A new report from the Urban Land Institute, Generation Y: Shopping and Entertainment in the Digital Age, looks at the preferences of this group and has good news for downtown retailers. ...
Community-wide sales benefit customers, businesses, and organizations — In Dowagiac, MI, a coordinated community-wide garage sale entices customers downtown. View the participant solicitation/registration form. ...
Real estate matchmaking provides service to BID members and prospective tenants — The Site Seeker program allows the Downtown Dayton Partnership to provide a valuable service to members while also attracting new businesses to the city center. This simple online application starts the process. ...
Program engages youth, beautifies utility boxes — The Out of the Box Mural project has been a success in downtown Stockton, CA. Here is the application form and utility box template. ...
Converting to two-way streets — A report from Louisville, KY, considers the advantages and disadvantages of converting downtown streets from one-way to two-way. Read the full report Downtown Louisville Two-Way Street Study. ...
Blended programming draws art lovers and locavores downtown — To help promote artisans and farmers, attract more visitors, and foster job growth, the Belfast Creative Coalition created a farm and arts trail. See the trail map. ...
Providing simple seating drives change in public spaces — Making lighter, quicker, cheaper improvements can mean something as simple as providing seats in public spaces. See how Belfast, ME, is using seating to drive foot traffic through an expanding downtown business district. ...
Economic impact of winter weather — Severe winter weather in many parts of the country has taken a toll on downtown businesses. Learn how the Anchorage Downtown Partnership and others cope with snow removal. ...
New brand strengthens and grows local businesses — In 2010, Newport, VT, began promoting itself as being Genuine by Nature. That led to the 2011 roll out of the Newport. Fresh by Nature. campaign, which has helped local restaurants, farmers, and food producers to grow their businesses while strengthening the community brand and attracting complimentary new businesses. ...
Electronic tours highlight all that downtown has to offer — Whether you are promoting downtown to newcomers or to locals, an interactive electronic tour offers practical options. For example, Golden, CO, finds an interactive walking tour encourages locals to linger longer and explore new areas of the downtown. While in Midland, MI, a virtual tour enables potential visitors, residents, and business owners to explore the downtown before making an in-person visit. Take the virtual tour of downtown Midland. ...
Micro-condos becoming part of the urban housing mix — For suburban homeowners, small is in. And the same may well apply to in-town living, with those smaller spaces sparking updated ordinances and new incentives to attract developers. But just how small are these new micro-apartments? ...
Task force initiatives lead to reinvestment downtown — Nine initiatives of the Downtown Eugene Safety Task Force have created momentum for improvements in housing, employment, entertainment, and education. See the task force recommendations in full. ...
Busker events are gaining in popularity, part one — Creativity is filling city centers with whimsical creatures, exciting acts, and potential customers who flock downtown to see buskers perform. See the Buskers in the Burg online application from Ellensburg, WA. ...
Welcome gifts connect new movers with downtown — Providing new residents with municipal information, marketing materials, coupons, and other incentives to visit downtown businesses works well as impressionable movers seek to establish new brand loyalties. See the business recruitment and sign-up sheet used for the Fairfax, IA, Welcome Packet Program. ...
Unified theme weaves blogs, videos, contests, and more into new image for downtown — The 2013 Downtown Dreamers campaign was so successful that a 2014 Calling All Dreamers contest is now underway. See more about promoting the contest and details on the complete prize package. ...
Co-op ads save retailers as much as $4,000 — Downtown Madison, the central business improvement district in Madison, WI, provides high-value co-op advertising opportunities to members. See all of the co-op advertising and marketing opportunities. ...
Inviting millennials to settle down — Mentor, OH’s, multi-media advertising campaign, included a commercial and banner ad on Pandora online radio. Hear the commercial now. ...
Finding the best location for a downtown farmers market — The Downtown Farmers Curb Market in Lakeland, FL, operates right on the street in close cooperation with street-level businesses. ...