Downtown Digest News • Web Extras
Hosting one of the popular themed runs (zombies, color, Santa, etc.) draws a different crowd than a typical run, and must be organized and marketed differently. The theme is a successful gimmick to attract participants, says Bryan Ganek of Adrenaline Sports Management. “It’s a race, yes, but we are creating an atmosphere of fun, that…Continue reading
A downtown theater provides not only entertainment, but a venue for other events that attract people downtown, and cross-promotional opportunities with nearby synergetic businesses such as restaurants, bars, book stores, and arts-based retail. The Great Recession of 2008 left many small downtown theaters struggling financially. On the heels of that, theater owners must now finance…Continue reading
In the December issue of Downtown Idea Exchange, guest columnist John Karras shares 12 strategies that can transform virtually any downtown into a more vibrant place. The list includes structural changes, like street reconfiguration (Turn one-way streets into two-way streets), short-term steps (Establish a regularly occurring public event), and management approaches (Consolidate regional economic development…Continue reading
The pre-holiday “Shop Local” message is being refined in numerous ways in an effort to reach more potential customers for downtown’s businesses. Nearly every community endeavors to educate consumers about the economic benefits of shopping locally — some take a logical, numbers-based approach while others tug at the heart strings. Most tie into the national…Continue reading
To draw the community into an ongoing conversation, the city of Hagerstown, MD, launched its engageHagerstown website. The city posts questions and moderates discussions about important topics that will shape the future of the downtown. The inaugural question was: “What’s your big idea for downtown?” That first question generated “a ton of feedback,” says Sarah…Continue reading
Over the past four years, the Norwalk Parking Authority in Norwalk, CT, has transformed negative public perceptions about parking while also improving the motorist experience and increasing revenues. Rebranding the parking system, lighthearted promotions, and art in parking garages all helped to spread the word about the ease of downtown parking. A “Mr. Smiley” parking…Continue reading
As Americans become more focused on fitness and the environment, commuters, as well as recreationalists, are learning the value of pedal power. As a result, projects to boost bike-centric amenities in city centers are flourishing. This month Downtown Idea Exchange newsletter looks at bike share programs, making way for bikes on city-center streets, and facilities for…Continue reading
Doing a complete overhaul of downtown signage can be a lengthy-but-worthwhile process, as has been the case in Knoxville, TN. The city started gathering public input for its comprehensive wayfinding program in 2009, and hopes to see the project completed this year. “Our wayfinding program was really intended to do three things,” says Anne Wallace,…Continue reading
Ambitious projects to revitalize underutilized green space in Charlotte, NC, are improving the quality of life for residents and downtown employees while also showcasing all that the city has to offer, and providing vital connections that bring more people downtown. The Little Sugar Creek Greenway project included restoration of an urban stream and creation of…Continue reading
A new business recruitment campaign in Providence, RI, is reaching out not only to business owners and top executives, but to their employees. The Bring Your Company to Life campaign encourages employees to “start a movement” or “bribe your boss” in order to move a job they love to a place they can love equally.…Continue reading
A new initiative in Gardiner, ME, is encouraging businesses with a proven track record in other communities to open new downtown locations. Two years of planning and consideration went into the program design, which is being hailed as, “a model for redevelopment efforts” statewide. Businesses accepted into the program are eligible for a number of…Continue reading
Dance, yoga, CrossFit, and more are enlivening public spaces in downtowns across North America. In one example, the Waterfront Partnership in Baltimore, MD, offers a Waterfront Wellness Series on weekend mornings from late May through late September, which includes free yoga, boot camp, CrossFit, and Zumba. “I think a lot of us have gym memberships,…Continue reading
