Lauren Potter uses social media to promote downtown Phoenix, and she goes well beyond posting a quick photo and a few hastily crafted words. She once devoted three hours to creating an Instagram Story about a downtown project that used shipping containers in creative ways. “It does take time,” Potter says. “People understate how long…To read more — login/subscribe
Social media is a crucial tool for promoting events. But with the range of social media channels it can be overwhelming. Britt Diehl of the Downtown Denver Partnership says the marketing of any event should follow a three step plan. First comes the pre-party. Before you even begin promoting a festival or a pub crawl,…To read more — login/subscribe
Little Haddonfield, NJ (est. pop. 11,428), was founded in the 18th century, and the downtown’s vibe harkens back to the early 20th century. “It’s like a Norman Rockwell painting,” says Susan Adelizzi-Schmidt of Suasion Communications Group, downtown Haddonfield’s public relations firm. But historic Haddonfield has turned to a decidedly postmodern way to market its downtown:…To read more — login/subscribe
