If your downtown struggles with a bad reputation, don’t fight it — embrace it
January 1, 2020
Deserved or not, many downtowns get bad raps. Crime, panhandling, a lack of parking, graffiti many city centers battle challenges to their reputations. How to respond? Savvy downtown marketers say the best approach is to swallow your pride, resist the temptation to shoot down the naysayers, and fully acknowledge your issues preferably with a bit…To read more — login/subscribe
Stockton, CA (est. pop. 310,476), has endured its share of struggles. The city filed for bankruptcy in the aftermath of the Great Recession, and its poverty rate of more than 19 percent is far above the state average. But downtown Stockton is on the mend, and its downtown is gaining momentum thanks to an unlikely…