Economic Development for the Team


11″ x 8-1/2″, softcover, 220 pages,
Blane Canada.

SKU: CED001 Category:


In Economic Development for the Team, author Eric Canada presents key principles, concepts, and strategies needed to effectively respond to the economic development challenges and opportunities faced by downtowns and city centers across the country.

He presents a comprehensive view of economic development which includes:

  • Understanding your communities position in the economic development life cycle, and appropriate actions for each stage.
  • Developing programs and balancing resources among business attraction, business development, business expansion, and business retention.
  • Measuring progress and performance.

Throughout the book, key concepts are illustrated with diagrams and visuals, and success stories bring economic development concepts to life.

A practical guide for those new to economic development as well as a comprehensive refresher for economic development professionals.

Table of Contents

  1. The Environment
  • Macro economics
  • Economic Development Strategy
  1. Economic Development Organization
  • Complex Client Base
  • Planning for the Future
  • Strategies
  • Technology
  • Management
  • Measuring Progress and Performance
  1. Economic Development Programs
  • Business Attraction
  • Entrepreneurship
  • Economic Gardening
  • Business Retention and Expansion
  • Attraction Marketing and Sales
  • Branding
  • Marketing Models
  • Physics of Marketing
  • Incentives
  • Site Selection
  1. Product
  • Community Development
  • Room for Growth
  • Workforce Development
  1. Close
  • Coloring Outside the Lines
  • The Reward
  • Terms and Terminology
  • Acronyms


About the Author

Eric Canada, CEO of Blane, Canada Ltd., has worked with communities throughout the U.S. and Canada on a variety of economic development projects including: market research, marketing strategy and planning, competitive assessment, and industry analysis. In total, Eric has completed evaluations of marketing and sales programs for more than 60 U.S. economic development organizations.


Read a Sample Chapter

Author Presentation


Economic Development for the Team is guaranteed. If you are not 100% satisfied, you may return it within 30 days for a full refund.


For the Team is not only for the newbie, there is value for the pro as well.”
— Dennis Donovan
Wadley Donovan Gutshaw Consulting

“Eric Canada has identified and addressed a critical gap in the economic development education structure. No one is thinking about the people behind the executive who do the work day to day. Well done.”
— Stephen Jast
President, Research on Investment
Montreal, Quebec, Canada