Downtown Idea Exchange, February 2020
February 1, 2020
- Public art creates new energy in downtowns
- Partnering with event venue spurs downtown spending
- Craft beer? Quilts? Music? Figure out your downtown’s selling point — then create a trail
- Regional trail promotes local downtown
- Cities continue to rethink downtown parking requirements
- To bring back economic activity, hurricane-battered downtown broadens focus
- Seven ways to raise your downtown’s social-media game
- Highway removals reverse planning sins of decades past
- Downtown foregoes visioning process for in-depth interviews
- Trends shaping downtown retail
- Inclusive planning process
- Two downtowns team up to promote assets
- Aging storefronts get facelifts
- Competitive gingerbread events spark unlikely partnerships
- Downtowns benefit from micro-trips
Deserved or not, many downtowns get bad raps. Crime, panhandling, a lack of parking, graffiti many city centers battle challenges to their reputations. How to respond? Savvy downtown marketers say the best approach is to swallow your pride, resist the temptation to shoot down the naysayers, and fully acknowledge your issues preferably with a bit…
Social media is a crucial tool for promoting events. But with the range of social media channels it can be overwhelming. Britt Diehl of the Downtown Denver Partnership says the marketing of any event should follow a three step plan. First comes the pre-party. Before you even begin promoting a festival or a pub crawl,…
