A partnership between the Henrico Economic Development Authority and the local online publication, the Henrico Citizen is boosting businesses in the small Virginia city.
Funded by the EDA, the Boost program provided small businesses with complimentary, three-month, advertising packages. Nearly 90 percent of Boost participants reported that they were pleased with the program, with most gaining new customers.
Due to its success, Boost was expanded to double the number of program participants. For 2026, 10 small businesses will receive free six-month advertising and marketing packages, valued at $8,000 each.
Packages include advertising exposure on HenricoCitizen.com and in the Henrico Newsflash email update, as well as sponsored content articles, a direct eblast to more than 27,000 people, inclusion in social media promotions, and more.
Small business support programs are covered regularly in the pages of Downtown Idea Exchange newsletter.
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